FAQs

  • Canopy is a cloud broker service that specialises in cloud contract negotiations, trusted FinOps, and technical advisory services. We help businesses optimise their cloud spend and get the best deals from cloud providers.

  • Canopy can help your business by negotiating better cloud pricing agreements, optimising your cloud usage and spend, providing technical advice on cloud strategy, and saving you time and resources in managing cloud contracts. Our comprehensive approach aims to maximise your cloud investment while minimising costs and operational overhead.


  • Canopy differentiates itself through its comprehensive approach, combining contract negotiations, FinOps, and technical advisory services. Our founder's experience with major cloud providers gives us unique insights into the negotiation process.

  • At Canopy, we are passionate advocates for our clients, dedicated to transforming the IT sourcing landscape! Our unwavering commitment to transparency and cost savings means you can trust us to deliver exceptional value without any hidden agendas.

    We operate as completely independent advisors, free from any ties to IT suppliers. This means you can rest easy knowing that our sole focus is on your success. We don’t just avoid conflicts of interest; we actively eliminate them, ensuring that every strategy we develop is tailored to maximise your savings and enhance your outcomes.

    Our team of experts combines deep industry knowledge with cutting-edge tools to uncover significant cost reduction opportunities. With Canopy, you gain a partner who is not only invested in your goals but also equipped to deliver results that matter. Experience the difference of working with a team that prioritises your needs and champions your success every step of the way!

  • At Canopy, we take a hands-on approach to ensure our clients get the best deals in the market. Our dedicated team actively negotiates on your behalf, simplifying the entire process and removing any complexity.

    Canopy's streamlined engagement process typically includes an initial meeting to discuss business objectives, infrastructure review, demand planning, creating and reviewing findings, market negotiation with cloud providers, presenting options, and providing a final customer report for effective implementiation.

    We streamline the end-to-end deal cycle, allowing you to focus on your core business while we secure optimal terms and cost savings. With us, you can expect a smooth, efficient experience that delivers results fast!

  • On average, our customers save between 5-20% on their cloud spend, depending on the size of the deal and current market conditions.

  • Our pricing structure is based on the size of the deal. We have a commission charging model at the point of signing the deal, and service fees are applicable to some larger deals. Please get in touch to find out more.

  • Our fee structure is designed to align with the savings we generate for our clients. Typically, our fees are between 10-25% of the total savings we achieve for our customers, ensuring that engaging with Canopy remains substantially net-positive for all clients.

  • Canopy's streamlined negotiation process typically takes less than 3 months, compared to the industry standard of 6 months or more.

    The exact duration can vary based on factors such as deal size, scope of services, client responsiveness, cloud provider engagement, and the complexity of requirements, with larger and more complex deals potentially requiring additional time to ensure the best outcome for our clients. We strive to complete negotiations as efficiently as possible while ensuring the best outcome for our clients. Throughout the process, we keep you informed of progress and any factors that might affect the timeline.

  • To start working with Canopy, we will schedule an initial meeting to discuss your business objectives, and conduct an assessment to establish key areas of opportunity.

  • We'll need information about your current cloud usage, future growth plans, and any existing agreements with cloud providers. Our team will guide you through the specific requirements during the initial engagement.

  • Private Pricing is designed to offer customer access to commercial benefits in exchange for long-term spend commitments. The Pricing programs that the large vendors offer that are not available on public websites and are contractual commitments of which customers benefit from discounts.

  • FinOps, or Cloud Financial Operations, is the practice of bringing financial accountability to the variable spend model of cloud, enabling distributed teams to make business trade-offs between speed, cost, and quality.

  • Canopy was founded by James Marks, who has extensive experience in global operations, including 7 years at Amazon and 2 years at AWS, specialising in operational excellence and cloud market dynamics.

  • Canopy is based in the UK, with plans to expand to other locations.